Smartify and the Deutsche Bank Collection
Deutsche Bank Art & Culture are delighted to partner with Smartify to allow employees, clients and visitors to our London headquarters the opportunity to engage with art from the Deutsche Bank Collection in the UK in a new and digital way.
Using image recognition technology, the Smartify app instantly identifies artworks through your smartphone camera to provide engaging information, stories and facts about the work and the artist when you are standing in front of it.
Smartify has over 500,000 users and is in partnership with over 30 of the world’s major galleries and museums, including the Royal Academy of Arts and the National Gallery in London, helping their visitors to make meaningful connections with art. Their ambition is to ‘re-frame the use of smartphones as engagement rather than distraction’.
How to download the free Smartify app now on iOS and Android:
1. Go to the Apple or Android app store to download Smartify
2. Open the app and hold your phone camera up to the artworks to ‘scan’ them.
3. Learn about the artworks from your smartphone
Note: access to the information on the app is location specific and only available when in front of the artwork.